Simon Hayler Telecom Solutions

 

If you market your business using 0870 contact numbers the chances are you are probably somewhat confused by the rumours of changes to the service.

 

Strange this… because if you were to ask most callers what they will be charged prior to dialling an 0870 number, the chances are they will not know the correct fee.

 

Confusion all round then!!

 

After 3 years of discussions (and no end of uncertainty) Ofcom has published its final statement on the changes to the 0870 range, and at the same time Ofcom has revealed its guidelines for future 0870 termination rates (which network providers base their charges and rebates).

 

The new directive will affect the charges networks can make to customers for calls made to 0870 numbers and how these charges are advertised. The changes will also affect the arrangements between networks and their customers who use 0870 numbers to receive calls.

 

Impact on the Networks

Future calls to 0870 numbers must be charged by the network operator at the same rate as their calls to geographic numbers (ie 01865 / 0207). Calls to 0870 numbers must also be included within any packages, bundled call allowance or special offers.

 

Networks will be permitted to charge more than the geographic rate but only if they include a prominent statement in any advertising, promotional material or published tariffs.

 

Networks will only be allowed to refer to 0870 calls as “national rate” in advertising or promotional material when the charge is the same for their geographic calls.

 

Impact on the Customer

As Ofcom enforce the reduction in inter-network termination rates, revenues created by 0870 will dramatically reduce, such that any previously agreed revenue share for the customer will cease.

 

In addition any previously funded network service (such as Interactive Voice Response or Intelligent Call Routing) will have to be paid for. Meaning that customers who receive calls via their 0870 number will be charged for the privilege!

 

My Recommendations

Businesses promoting 0870 numbers have until 1^st August 2009 until the changes come into force (this date looks unlikely to change). Between now and August businesses should arrange alternative numbers and begin the process of changing websites, literature etc.

 

Companies caught in this situation can contact me to discuss alternative non-geographic numbers, which are easy to allocate and set up.

 

(Mobile – 07595 336184)